Elevate Your Workout, Elevate Your Recovery
Product: Body Fortress Isolate Protein Powder
Medium and Format: Magazine, full-page.
VISUAL: Photo of man and woman, in there early 20’s, smiling and sharing a protein shake. The man and woman are facing towards the camera with head slightly turned towards each other. The protein shake is at the halfway mark indicating that they have already drunk some. They are both standing upright. They both have sweat dripping from their arms to indicate that it is post-workout after an intense session. The man and woman are wearing gym clothes, the man wearing a compression shirt and the women wearing a compression bra. The man has a weight in his left hand the women has a resistance band in her right hand. In the background we can see a modern indoor gym. The gym has sleek equipment and large windows allowing natural light to come in. The walls are painted in energizing colors, and motivational quotes are on the walls. There are a few fitness people in the background doing activities like stretching or using weights. The background will be slightly blurred to not take focus away from the man and woman using the product.
HEADLINE: Elevate Every Workout
SUBHEAD: Join the Fortress—Strength Starts Here
BODY: Body Fortress knows you’re committed to hit your protein goals daily. That’s why we packed our powder with 25g of protein per scoop. Formulated with 100% Isolate to help you with maximum digestibility. Enjoy the benefits of building lean muscle and enhancing post-workout recovery with every sip. We know you care about your health that’s why we include Vitamin C, D and Zinc to boost your immunity. Together, we’re stronger join the Body Fortress movement and elevate your fitness with us today!
SLOGAN: Elevate Your Workout, Elevate Your Recovery
SMALL PRINT: none
Product: Body Fortress Protein Powder
Title: Want To Be Stronger
Length: 30 sec.
Medium: Radio
sfx: UPBEAT HAPPY MUSIC 2 SEC
SFX: SOUND OF CHILD STRAINING
Child: (yelling) Mom, I want to be stronger!
ANNCR: (cheerful) Feeling like a weakling? Can’t get your toys without calling for backup?
Child: (upset) Yeah!
sfx: SOUND of superhero cape swooshing in.
ANNCR: Introducing Body Fortress Protein Powder! The only protein powder that will make you go from “meh” to “muscle”.
Child: (excited) MOM!
SFX: SOUND OF BLENDER WHIRRING AND DRINKING SOUND.
MAN: (laughing) I just wanted to lift the couch…and now with Body Fortress Protein Powder I can bench-press a car!
SFX: SOUND OF CAR HORN HONKING.
ANNCR: With 25 grams of protein per scoop, you’ll go from playing with action figures to flexing like one!
MAN: (heroic) Now time to go save the day!
SFX: SOUND OF ROCKET LAUNCHER FLYING.
ANNCR: With Body Fortress Protein Powder, you can do anything! Elevate Your Workout, Elevate Your Recovery!
SFX: SOUND OF CROWD CHEERING.
Client: Body Fortress Protein Powder
Job: 15 second TV
Title: MINE
Video: OPEN to MS of two kids fighting over a protein shake.
Audio: KID1: hey it’s mine!
KID2: no, it’s my turn!
SFX: KIDS TUGGING SOUND
Video: CUT to MS of spark and smoke coming out from under door
Audio: FEMALE1: Not again!
SFX: POOF AND SMOKE SOUND
Video: CUT to MS of male superhero flying through the roof of a house
Audio: MAN1: Elevate your workout, elevate your recovery
SFX: SOUND CEMENT CRACK AND ROCKET LAUNCHER FLYING
Video: CUT to CU of kid drinking the protein shake.
Audio: KID 2: mmm body fortress!
SFX: DRINKING THROUGH STRAW SOUND
Video: CUT to MS of male superhero lifting the couch with his left hand and flexing with the right arm.
Audio: MAN1: Maybe you’ll win next time
SFX: WHISPER TAGLINE